Whoever sold this ad is a marketing genius. I mean honestly — if you were selling cookbooks, would you have realized you need to get on SourceForge? No, you wouldn’t have. You know why? I’ll tell you — you’re an idiot. Meddling amateurs like you or me would have been wasting our advertising budget on Food Network spots. Luckily, for all humanity, we have proper Madison Avenue types to save us from ourselves.